About Me
A hotelier with more than 25 years of experience leading hotels and resorts, I am a hospitality coach specialising in transformation processes and hotel business strategy. I am the author of two books on hotel marketing, leadership and high-performance teams, and have taught at IE Business School, CETT and Cornell.
Experience, learning and a practical perspective on Hospitality.
Professional journey
- By profession, a hotelier with more than 25 years of experience in Hotel and Resort Management.
- By vocation, a Hospitality Coach specialising in Transformation Processes.
I am a Specialist in Hotel Business Strategy and the author of two books, Hotel Marketing in the New Millennium and Leadership and High-Performance Team Management in Today’s Hospitality Industry.
I have been an Associate Professor at the Instituto de Empresa (IE Business School) and CETT. I hold a degree in Hospitality Management from Cornell University and an MBA from Stanford University, California, where I have lived for much of my life.
I began my career in Hotel Management with Intercontinental Hotels in California, USA, where I worked for 12 years. After several years in the Caribbean, I served as Marketing and Distribution Director for Hotusa Hotels Group, Founding Partner of HotelJuice, and General Manager of Hotels and Resorts of recognised national and international prestige, a role I continue to perform today.
Training Activitiesand Conferences
- Associate Professor at IE Business School, Instituto de Empresa (Information Systems, Marketing and CRM): Executive Master in Tourism Business Management
- Professor at CETT – UB School of Tourism (Hotel Marketing and Sales Strategies): e-Tourism Master’s, Higher Degree in Tourism and Hospitality
- Regular contributor to training sessions and practical case studies for ESADE, EADA, Universitat Oberta de Catalunya and Universitat Autònoma de Barcelona.
- Reviewer and Lecturer at the Cornell School of Hotel Administration, Master of Management in Hospitality (Marketing & Revenue Management)
Speaker at leading hospitality industry events:
- Latin American Tourism and Conventions Congress, Loja, Ecuador
- Portuguese Hotel Association Congress
- 4th National Tourism Marketing and Sales Congress, Priego de Córdoba
- Buenos Aires Hotel Marketing Congress
- Meta Tourism Fair, Colombia
- New Horizons for the Tourism Sector: Murcia Tourism Training Centre.
- ICT Trends and Solutions Applied to Tourism, puntXpunt Fundació puntcat.
- Cava & Twitts Tourism, Barcelona
- Symposium of the Costa Brava and Girona Pyrenees Tourist Apartment Association
- COMITUR, Lloret de Mar
- CityMarketing, Elche
- Benidorm and Costa Blanca Hospitality Business Association (HOSBEC)
- Eye for Travel
- …