Digital Marketing
Customer Acquisition Cost and Why It Matters for Hotels
For hoteliers, understanding customer acquisition cost is essential. This article explains what CAC is, how to calculate it, why it matters to profitability, and…
Social Media Marketing
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Digital Marketing
Why Marketing Consistency Matters for Hotels
Marketing consistency helps hotels build stronger, longer-lasting guest relationships. From brand tone and visuals to campaigns and content, a consistent presence builds trust, strengthens…
Digital Marketing
Smart Hotel Personalization: From Big Data to Guest Intelligence
Hospitality has evolved from Big Data to Guest Intelligence. Today, the key to increasing conversions, guest loyalty and profitability is not collecting more information,…
Social Media Marketing
Why Transparency Is Key to Hotel Positioning
Transparency is becoming essential in hospitality to meet guest expectations and build stronger hotel-guest relationships. Discover why clear communication is crucial to hotel success.
Digital Marketing
Hotel Marketing Metrics That Actually Matter
In 2026, hotel marketing measurement must go far beyond followers, impressions, website visits and email open rates. This article examines the KPIs that truly…
Digital Marketing
How Campaign Segmentation and Personalization Build Guest Loyalty
Hotel segmentation and personalization have moved far beyond traditional email marketing. In 2026, building guest loyalty requires first-party data, a connected hotel CRM, revenue…
Digital Marketing
Why Hotels Need to Segment with Millennials in Mind
Technology is reshaping how people think, behave and travel. Hospitality experiences vary by segment, especially among millennials and digital natives. To engage them effectively,…
Digital Marketing
Big Data in Hotels: How to Use Data Effectively
Big data in hospitality is more than a buzzword. Learn how hotels can turn guest, operational and commercial data into actionable insights to improve…
Digital Marketing
Creating a Hotel Digital Marketing Plan in a Hyper-Competitive Market
A successful hotel digital marketing plan should put guests and prospects at the centre of every touchpoint, from website and mobile to social media,…
Digital Marketing
How to Build a Hotel Brand That Drives Guest Loyalty and Revenue
Hotel branding helps properties stand out, strengthen guest loyalty and drive more direct bookings. Learn the essentials of a strong hotel brand, from understanding…
Digital Marketing
Hotel Communication in a Customer-Centric Hospitality Business
Effective communication is essential to achieving hotel strategy, strengthening service positioning and differentiating from competitors. A hotel’s image depends on how consistently its services,…
Digital Marketing
Hotel Content Marketing: A Guide for Hotels
Hotel content marketing is essential for standing out in a competitive travel market and connecting with the right audience. Learn how to build an…
Digital Marketing
7 Marketing Strategies to Help Luxury Hotels Stand Out
In the luxury hotel market, the ability to deliver a personalised guest experience has become a defining factor for industry leaders. High-net-worth travellers value…
Social Media Marketing
Performative Culture: The Silent Pandemic of the 21st Century
We live surrounded by masks: fast success, performative empathy and digital perfection. “Performative Culture: The Silent Pandemic of the 21st Century” reflects on the…
Digital Marketing
How to Position Your Hotel for MICE Business
Discover how to attract meetings, incentives, conferences and events business with an effective MICE marketing strategy. Define your target market, showcase your hotel’s event…
Digital Marketing
How Hotels Can Compete with Airbnb and Vacation Rentals
Airbnb and vacation rentals have reshaped the hospitality landscape. Discover how hotels can compete by understanding guest needs, personalizing service, providing 24/7 support, showcasing…
Social Media Marketing
The Influencer and Social Media Expert Dilemma
Managing proposals from influencers and social media experts seeking collaborations with little real value can put your hotel’s identity at risk. This article explains…
Digital Marketing
Decoding the Market: Young Couples Without Children
The complexity of the hotel market calls for a detailed understanding of guest segments, including young couples without children. This analysis explores their booking…
Digital Marketing
Hotel Value Proposition (9): How to Communicate It Effectively
Learn how hotels can communicate their value proposition effectively through their website, visual content, social media, advertising, relationship marketing and email marketing—helping prevent low…
Social Media Marketing
Hotel Value Proposition (7): Designing Guest Experiences
In the hotel industry, a strong value proposition and memorable guest experiences are essential to attracting and retaining guests. Discover how to design personalised…
Digital Marketing
The Power of Hotel Branding
Hotel branding is essential to building a positive guest perception, attracting the right audience and standing out in a competitive market. Creating a strong…
Premium Publications
How to Build an Authentic Hotel Brand That Wins Guest Loyalty
Guests no longer look for just a comfortable room; they look for hotel brands that make them feel they have found their place. In…
Digital Marketing
How to Increase Hotel Brand Visibility on a Budget
Increasing hotel brand visibility on a limited budget can be challenging, but it is achievable. With effective strategies, smart resource allocation and practical tactics,…
Social Media Marketing
Crossumers, Prosumers and Fansumers: What Do They Mean for Hospitality?
Brand management in the digital age requires a clear understanding of today’s connected consumer. Social media has created new guest profiles—from crossumers and prosumers…
Digital Marketing
Social Media Marketing ROI for Hotels: Part One
Explore social media marketing ROI in hospitality and learn how to set objectives that support meaningful measurement. From online reputation management and search visibility…
Premium Publications
Why Guests Ignore Your Hotel Promotions: The Art of Capturing Attention
In hospitality, we do not sell room nights—we sell memories guests do not yet know they need. If your promotions fail to connect, it…
Digital Marketing
Building Competitive Advantage at Every Stage of the Hotel Booking Journey
Social media has transformed hotel marketing and distribution by giving hotels new opportunities to influence guests throughout the booking journey. From travel inspiration and…
Digital Marketing
Content Speaks, but Data Listens: How to Optimise Your Hotel Content Strategy
Content is central to hotel marketing, but quality alone is not enough. By analysing website and social media data, hospitality professionals can understand guest…
Digital Marketing
Hotel E-commerce KPIs: Key SEM Metrics (Part 2)
Discover the most important KPIs for analysing hotel search engine marketing (SEM) campaigns and optimising your search advertising budget. Learn how to assess Google…
Digital Marketing
The Power of Conversational Marketing in Today’s Hospitality Landscape
In medieval marketplaces, trade depended on trust and personal relationships. Today, conversational marketing and CRM are essential for understanding guest needs and succeeding in…
Premium Publications
Effective Social Media Management for Hotels
Effective hotel social media management can influence traveller decision-making, strengthen guest relationships and build a more compelling brand presence. Explore the essentials of a…
Social Media Marketing
LinkedIn’s Shift: From Professional Network to a Stage for Self-Promotion
LinkedIn has evolved from a professional networking platform into a space where achievements, promotions and personal brands often take centre stage. Has the pursuit…
Digital Marketing
How AI and ChatGPT Are Transforming Hotel Marketing
Explore how artificial intelligence, particularly ChatGPT, can support hotel marketing through guest communication, personalised offers, multilingual service and feedback automation.
Social Media Marketing
6 Key Hotel Management Challenges in the Hospitality Industry
Hotel managers face a range of operational challenges, from evolving guest expectations and ongoing technology changes to security concerns, staffing shortages, revenue pressure and…
Digital Marketing
Key Elements of a Hotel Social Media Strategy
When defining a social media strategy for your hotel, consider your product, target segments, communication and distribution channels, messaging and available resources. Connecting these…
Premium Publications
Are We Becoming Robots? Or Simply Less Human...
No more machines. Why are we increasingly behaving like robots? Explore how technology and social media can affect human connection, empathy and everyday relationships.
Premium Publications
10 Core Principles of Hotel Marketing and Strategy
Discover 10 core hotel marketing and strategy principles every property should consider to succeed in today’s market. From understanding the opportunities and limitations of…
Social Media Marketing
How Hospitality Evolved from an Art into a Science
The hospitality industry has been reshaped by demographic shifts, digital technology and changing guest expectations. Revenue management, big data, artificial intelligence, distribution strategy and…
Digital Marketing
The Social Value of Hotel Guests
In hotel marketing, maximizing customer value typically means increasing revenue and extending the guest relationship through upselling, cross-selling and loyalty programmes. Yet a guest’s…
Premium Publications
Social Media Marketing ROI in CRM: CPA, CLV and Customer Advocacy
Explore how social media marketing contributes to CRM ROI by assessing customer acquisition cost (CPA), customer lifetime value (CLV) and the value of customer…
Digital Marketing
Social Media Marketing ROI (Part Four): Building a Hotel Brand
Hotel brand building is essential to improving conversions and the overall ROI of marketing activity. The internet provides opportunities to build relevance through active…
Digital Marketing
Social Media Marketing ROI (Part Three): Search Engine Optimization
A social media marketing strategy can support hotel SEO. A corporate blog can help increase indexed pages, attract quality inbound links and target long-tail…
Digital Marketing
Social Media Marketing ROI (Part Two): Hotel Online Reputation Management
This article explores the importance of hotel online reputation management and how to measure the success of social media marketing activity. It examines the…
Digital Marketing
How to Increase Hotel Revenue Quickly
Learn how to increase hotel revenue through upselling and cross-selling, staff training, dynamic pricing, local partnerships and a seamless direct booking experience.
Social Media Marketing
The Rise of Camping and the Impact of Glamping
The 2023 season is set to keep camping in demand, with sustainability and technology playing an increasingly important role. At the same time, glamping…
Digital Marketing
The Impact of Artificial Intelligence on the Hotel Industry
Artificial intelligence is reshaping hotel management and operations, from intelligent call routing, chatbots and remote check-in to revenue management and guest communications. Discover how…
Digital Marketing
Why Continuous Learning Is Essential to Hotel Success
Help your hotel evolve with guest expectations by focusing on personalization, guest feedback and an active social media presence. A culture of continuous learning…
Social Media Marketing
Hospitality Industry Trends for 2022 Despite COVID-19
Discover the trends shaping the travel and hospitality industry in 2022, from pandemic-driven technology to personalisation and more meaningful guest experiences.
Digital Marketing
Do You Know What Your Hotel Will Post on Social Media Next Wednesday?
A lack of social media planning can undermine your hotel’s marketing efforts. Learn how to build an effective social media content plan that supports…
Digital Marketing
The Fundamental Principles of One-to-One Hotel Marketing
Effective hotel marketing requires a clear understanding of its limits and opportunities. Hotels need a presence across multiple touchpoints, should not overlook traditional channels,…
Social Media Marketing
Building Hotel Brand Credibility and Guest Loyalty
Guest loyalty starts with trust. Discover how hotels can build brand credibility through quality, transparency, guest reviews and values that resonate with today’s travellers.
Digital Marketing
Marketing Luxury Hotels to Older Travelers
Discover why older travelers and baby boomers represent a valuable opportunity for luxury hotels. Learn how to attract and retain this loyal, high-spending audience…
Digital Marketing
Facebook Messenger for Hotels: A Customer Service Tool or a Risk?
Is Facebook Messenger a useful communication channel for hotels or a risky customer service strategy? Explore the advantages and drawbacks of using it to…
Social Media Marketing
10 Ways to Improve a Hotel’s Bottom Line
Discover practical ways to improve hotel performance, increase revenue and control costs. These 10 ideas can help your hotel operate more efficiently and profitably.
Digital Marketing
Benefits of Offering Destination Experiences Alongside Hotel Stays
OTAs are targeting the multibillion-dollar market for local tours and activities, while Expedia aims to grow local activity sales and Airbnb expands its Experiences…
Digital Marketing
10 Changes Shaping Hotel Marketing
Hotels must take control of their online presence and manage their reputation to remain competitive. Capturing and analysing guest data will be essential for…
Social Media Marketing
The Guest Has Arrived—Now What?
Discover why outstanding hotel customer service matters throughout the guest journey and how a CRM can help you understand, meet and exceed guest expectations.
Digital Marketing
How Social Content Influences Travel Decisions
In a social media marketing strategy, the early stage of the booking journey is crucial for influencing travel decisions. Through relevant triggers and conversations,…
Digital Marketing
The Hotel Marketing Mix
Discover how a well-balanced hotel marketing mix can support an effective campaign. Explore PPC, hotel SEO, metasearch, email marketing, CRM and targeted online advertising…
Social Media Marketing
Don’t Shoot the Messenger: Why Hotels Must Embrace Online Reputation
A hotel group’s legal action against TripAdvisor has reignited the debate over the credibility of online reviews. Rather than fighting the channel, hoteliers should…
Digital Marketing
The Role of Instagram for Hotels
Discover why Instagram can be a powerful part of your hotel social media strategy. Engage guests with compelling visual content, expand your reach and…
Digital Marketing
Social Media Branding
On social media, marketing becomes branding. To achieve meaningful results, hospitality businesses must understand this user-led environment. Success is no longer just about selling—it…
Social Media Marketing
The Social Web Bubble
This article explores whether a new internet bubble is emerging and examines the influence of the social web on the hotel industry. It argues…
Social Media Marketing
Community Managers, Social Media Hosts and Community Builders
A Community Manager is essential to any social media strategy. They understand the organisation’s needs, work towards its objectives and represent its personality online.…
Social Media Marketing
From the Bottom Up
As demand weakens, hotels are being pushed to compete more efficiently, adopt innovative low-cost strategies and maximise profitability. Effective hotel marketing, direct positioning and…
Social Media Marketing
Hospitality Know-How: The Key to Online Positioning
In the hotel industry, leadership requires understanding trends and knowing how to apply technology to achieve business goals. It is not simply about implementing…
Digital Marketing
Guest Communities in Hotel Chains
Planning and a clear methodology are essential to the success of a guest community in hotel chains. The approach should be similar to that…