
Hotel Strategy
The Door, the Rate, and the Red Line of Hotel Positioning
Hotel positioning becomes real when it defines the demand you want to attract, the price that protects your proposition, and the business you are…
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BYAlbert BarraHospitality · Strategy · Leadership · Marketing
12 articles available in English.

Hotel positioning becomes real when it defines the demand you want to attract, the price that protects your proposition, and the business you are…

A hotel room is not simply inventory sold by the night. Every hour between one guest’s departure and the next guest’s arrival has an…

Artificial Intelligence will not eliminate Revenue Management, but it will reduce the value of professionals who limit themselves to producing forecasts, reviewing rates and…

Hotel CRM can strengthen recognition and loyalty, but outdated, excessive or context-free guest data can turn personalization into discomfort. I examine where useful memory…

A guest should not have to repeat the same request to Reception, Housekeeping, Maintenance or F&B. I examine the operational cost of repetition and…

A hotel stay rarely belongs to one person alone. The booker may not be the payer, decision-maker, primary user of services or the person…

When demand becomes unpredictable, lowering rates can feel like a way to regain control—but it often gives away margin without creating incremental bookings. A…

Traditional guest satisfaction surveys are losing effectiveness: they arrive too late, create friction and deliver increasingly limited insight. Hospitality needs to move towards conversational…

Hotel strategy is not about doing more than the competition; it is about making better choices. Drawing on the origins of strategic thinking, this…

Most hotels are not truly competing through differentiation. They are fighting to survive in a market where their proposition is unclear or irrelevant. This…

Trying to appeal to everyone is one of the most expensive decisions a hotel can make. When a property fails to define what it…

Aligning employee experience (EX) and customer experience (CX) is not a luxury but an essential hotel brand strategy. When teams genuinely live the service…