Ideas, knowledge and community for a better future in Hospitality.
BYAlbert BarraHospitality · Strategy · Leadership · Marketing
53 articles available in English.
EU Directive 2024/825 is reshaping environmental claims in hospitality. From 27 September 2026, generic terms, self-created labels, future commitments and offset-based neutrality claims will…
Buying locally can improve traceability, strengthen ties with the destination and enrich a hotel’s offering. But proximity alone does not guarantee sustainability or profitability.…
Hotel sustainability loses credibility when it is used to remove services and shift inconvenience onto guests. This practical framework shows how hotels can reduce…
Igor Ansoff and Peter Drucker highlighted the importance of both strategy and organizational culture. Strategy provides clarity and direction, while culture is dynamic, emotional…
The hotel general manager is central to hotel operations, balancing daily service delivery, cost control and revenue performance with the medium- and long-term priorities…
Explore why sustainability in hospitality has become a business imperative and a driver of hotel innovation. Discover practical lessons on integration, staff education, transparency…
Maximising hotel revenue requires creativity, innovation and an effective strategy. By exploring new opportunities, enhancing the guest offering, creating distinctive experiences, using strategic marketing…
Today, hotels are expected to do more than provide a comfortable guest experience. They also have a growing responsibility to support their local communities,…
Explore the key priorities in the final stages of hotel construction and pre-opening, from quality inspections and operational planning to team training, technology implementation,…
Discover how to turn sustainability into a competitive advantage for your hotel by embedding ESG principles into your business model and communicating your progress…
Sustainability is no longer an aspiration—it is a competitive advantage for hotels. Explore how to embed environmental and social goals into hotel operations while…
Hospitality relies on trust. As guest experiences are shared online and reviews influence booking decisions, failing to deliver on promises or act in line…
Spain’s proposal to limit tourism accommodation supply in destinations such as the Balearic Islands has reignited industry debate. But can capacity restrictions truly improve…
A contemporary manifesto on the true essence of hospitality. This article explores the emotional, symbolic and organisational dimensions of welcoming guests, showing why purpose-led…
What makes the perfect hotel? Beyond flawless facilities, it is a coherent, meaningful and sustainable guest experience. This reflection explores purpose, people, design, sustainability,…
Profitability and sustainability are not synonymous. A hotel can be profitable today while heading towards decline tomorrow. This article explores how to build hospitality…
A critical look at implementing the UN 2030 Agenda in hospitality, examining the gap between Sustainable Development Goals and day-to-day hotel operations. From an…
Sustainable practices help hotels reduce their environmental impact while building stronger guest loyalty. Explore the challenge of single-use plastic in hospitality and how switching…
This article explores why innovation and adaptability are essential to a hotel’s value proposition, with effective examples from the sector. It examines strategies including…
Marriott International is one of the world’s largest hotel companies, with a value proposition focused on delivering exceptional guest experiences. By reviewing its brand…
Running a hotel is about far more than bookings, occupancy and revenue management. Hotels are an active part of the communities where they operate:…
Why is my hotel always full, yet profits are still below expectations? I have asked myself that question more times than I can count.…
The hotel guest experience is essential to guest satisfaction and loyalty. From the front desk agent’s perspective, personalised service, clear communication and prompt problem…
Hospitality has entered a new era in which differentiation is no longer based solely on facilities or rates, but on the ability to connect…
In hospitality, non-disruptive innovation can make the difference between business success and failure. By gradually and consistently adopting sustainable practices and technologies, hotel companies…
Competing in hospitality has always reminded me of an elegant dance. It is not about crushing the competition, but about finding a distinctive rhythm…
Employer branding is essential to attracting and retaining talent in the hotel industry. Learn how to build a strong, appealing employer brand for hospitality…
In hospitality, luxury has evolved beyond opulent facilities and refined aesthetics. Today, true luxury lies in personalised experiences, emotional connection and human relationships. Hospitality…
As the travel and hospitality landscape evolves, hotel industry consolidation is emerging as a strategy to strengthen global competitiveness and address a potential slowdown…
This article explores the importance of aligning hotel distribution and revenue management strategies. It examines the need to continually review objectives and make decisions…
This post is part of the series: 10 Customer Loyalty Strategies for Building Long-Term Relationships. In a world where sustainability is more than a…
During the COVID-19 pandemic, hotel leaders faced unprecedented ethical challenges, balancing the safety of employees and guests with financial viability. Ethical leadership became a…
Hotel sustainability has become essential to long-term success in a rapidly changing world. More than a trend, it is an urgent priority for an…
Leading the most expensive hotel in a destination brings significant responsibility and a constant challenge. It is not simply about providing luxury accommodation or…
As sustainability and innovation become essential to the hotel industry, this article examines the relevance and impact of major events such as FITUR. From…
The sharing economy is reshaping traditional industries and encouraging more efficient use of resources through digital platforms. To remain relevant, hotels must evolve by…
As sustainable tourism becomes a priority, hotels must address wasteful practices, strengthen staff awareness and embed ESG principles into daily operations. From auditing amenities…
Explore how customer values shape hotel brand preference and trust. Amazon Ads research highlights the growing importance of sustainability, ethics, diversity, equity and inclusion…
According to Gartner, CEOs see environmental and social change as a top investor priority, making sustainability a key competitive differentiator. In corporate travel, sustainable…
Explore the key stages of opening a new hotel, from detailed planning and final construction checks to staff training, operational readiness and the first…
A growing range of investors is reshaping the hotel industry, transforming capital flows, management practices and reporting standards. From investment funds, family offices, REITs…
Discover the emerging trend of floating hotels and how they are reshaping the hospitality industry. Location flexibility, distinctive guest experiences and sustainability are among…
Explore the key skills shaping hospitality in 2025. From sustainability and digital technology to soft skills and wellbeing, prepare your hotel teams to lead…
A major shift is reshaping the hospitality industry: Generation Z is entering the workforce. Understanding their expectations around flexibility, purpose and technology is essential…
The hotel industry has changed dramatically over the past five decades. Explore the evolution of hotel quality, operations, workforce management, sustainability, pricing strategy, distribution…
In hospitality, guest experience is essential to standing out in a competitive market. Discover how hotels can create memorable, differentiated stays through personalisation, thoughtful…
The hospitality industry is being reshaped by evolving guest expectations and technological innovation. Explore emerging hotel guest experience trends and the challenges hotels face…
Sustainability is increasingly important in hospitality, driven by hotels’ environmental impact and demand from eco-conscious guests. Learn how to implement a hotel sustainability program…
Explore how competitiveness and sustainability shape hotel management, and how hotels can improve operational excellence and guest satisfaction. Effective strategies include sustainable practices, guest…
Competition between hotels and short-term rentals such as Airbnb has sparked controversy over differences in regulation, compliance costs and operating requirements. In destinations including…
Sustainability is becoming increasingly important in the hotel industry. This article explores sustainability across the hotel lifecycle, from planning and design to decline, closure…
The 2023 season is set to keep camping in demand, with sustainability and technology playing an increasingly important role. At the same time, glamping…
Marketing is essential for any hotel or hotel group. It builds demand, strengthens the brand and improves long-term guest relationships. Here I look at…
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