Hotel Strategy
The Door, the Rate, and the Red Line of Hotel Positioning
Hotel positioning becomes real when it defines the demand you want to attract, the price that protects your proposition, and the business you are…
A PERSONAL PERSPECTIVE
I share what years working in Hospitality have taught me: the successes and the mistakes, difficult decisions, people and the questions that remain open.
About Albert Barra →
360° HOTEL INTELLIGENCE
Your hotel already generates the data.HotelGEX turns it into decisions.
Connect guests, operations, Revenue, F&B, groups and management with AI that understands the real context of your hotel.
✓ No need to replace your PMS✓ No endless projects✓ AI where it creates value
SUBSCRIBERS ONLYEvery Hour of a Hotel Room Has a Price—and a Cost
A hotel room is not simply inventory sold by the night. Every hour between one guest’s departure and the next guest’s arrival…
SUBSCRIBERS ONLYRevenue Management Without Discounting: How to Sell Uncertain Hotel Capacity
When demand becomes unpredictable, lowering rates can feel like a way to regain control—but it often gives away margin without creating incremental…
SUBSCRIBERS ONLYHandling Difficult Hotel Guests: A Challenge for Hospitality Staff
Learn how to handle difficult hotel guests with empathy, effective communication and a well-trained team. Explore practical strategies for managing challenging situations…
SUBSCRIBERS ONLYThe Survey Is Dead. Long Live the Conversation
Traditional guest satisfaction surveys are losing effectiveness: they arrive too late, create friction and deliver increasingly limited insight. Hospitality needs to move…