Ideas, knowledge and community for a better future in Hospitality.
BYAlbert BarraHospitality · Strategy · Leadership · Marketing
6 articles available in English.
Management by Objectives (MBO) is a framework for defining and managing organisational goals. It can improve alignment and productivity, but poorly designed implementation may…
For years, hospitality has focused on understanding what guests want and how they feel. But there is a less explored third dimension of guest…
Artificial intelligence is expanding hotels’ ability to analyse information, but more answers do not automatically lead to better decisions. This article argues for moving…
Most hotels are not truly competing through differentiation. They are fighting to survive in a market where their proposition is unclear or irrelevant. This…
An in-depth look at competency-based learning in hospitality, exploring how talent’s psychological states shape hotel culture, execution, leadership and operational excellence. The article connects…
Aligning employee experience (EX) and customer experience (CX) is not a luxury but an essential hotel brand strategy. When teams genuinely live the service…