The Double Curve of Growth
Albert BarraMay 4, 2026 · 1 min read
Ideas, knowledge and community for a better future in Hospitality.
BYAlbert BarraHospitality · Strategy · Leadership · Marketing
Success in hospitality can become a hotel’s greatest strategic risk when it is not managed well. This article explores the double curve of growth, how to recognise the right time to change, and why hotels that fail to evolve can become trapped by their own complacency.
There is something deeply deceptive about success in Hospitality. It is not failure that should concern us most. It is that feeling that everything is working. That operational calm, that apparent balance, that collective perception that we have found the formula.
Because it is at that precise moment that we begin to lose ground.
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