Neuromarketing in Hotels: What Wine and Cola Brands Can Teach Us
Albert BarraAugust 29, 2018 · 1 min read
Ideas, knowledge and community for a better future in Hospitality.
BYAlbert BarraHospitality · Strategy · Leadership · Marketing
Neuromarketing explores how the brain influences purchasing decisions. Discover how brand perception, pricing and expectations can shape hotel choice and guest experience.
Neuromarketing is based on analysing human brain behaviour in an attempt to influence purchasing decisions or, at the very least, predict the behaviour of potential buyers in response to any marketing activity we undertake.
Perhaps we are not as intelligent as we think, or at least, perhaps human beings are more susceptible to manipulation than they believe.
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