Innovation Starts with Changing Behaviours and Attitudes
Albert BarraMay 22, 2022 · 1 min read
Ideas, knowledge and community for a better future in Hospitality.
BYAlbert BarraHospitality · Strategy · Leadership · Marketing
Question: How many birds remain in the tree after four decide to fly away? Answer: Five. Discover why new processes alone do not create lasting cultural change.
Question: Five birds are perched in a tree. Four decide to jump. How many birds remain in the tree?
Answer: Five, because deciding and doing are not the same thing.
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