The Role of Instagram for Hotels

Instagram launched in autumn 2010 and currently has million users worldwide. Last week, the app was launched on the Android Market for the first time, and its success was overwhelming. In around twelve hours, Instagram gained nearly one million more users. With figures like these, it is only natural that Mark Zuckerberg has succumbed to the app’s charms; a community growing at this pace fits perfectly with Facebook’s philosophy and also allows it to strengthen its position against other networks such as Google+, Twitter… But let’s look at why we are interested in using Instagram in our Social Media strategy. A post accompanied by an image is always much more appealing to users, and if sharing it is as easy as it is within the Instagram community, success is guaranteed! Instagrammers only need to take a photo, apply a filter and, with a single click on Share, voilà! it is linked to the social networks they have previously selected. And that is where our image begins its journey across the networks. From there, our friends, followers or fans can click on it, comment on the photo, share it and even tag it with a hashtag or keyword. For brands, it is a quick and easy way to generate and share visual content with fans and, thanks to its search options, attract new users. The world’s most famous jeans brand, Levis’, opted for an Instagram contest. The goal: to find the new face of the brand, using the appealing #IamLevis tag. The American brand brought together all the ingredients for success. With more and more young users on Instagram, more self-portraits and more images, Levis’ achieved its goal. As always in Social Media, there are no predefined rules. But if we go with the flow and learn to make the most of sharing with users, make them part of our community and, why not, bring out our creative side, who is to say we cannot succeed? Let’s Instagram the world