1 min read•Albert Barra
Is Rate Parity Dead?
Albert BarraAugust 13, 2018 · 1 min read
Rate parity can limit hotel revenue strategies and distribution control. Discover why moving beyond fixed pricing across channels is essential for hotels seeking greater flexibility, stronger segmentation and more profitable distribution.
LEAD HOSPITALITY·INSIGHTS
CUSTOMER-CENTRIC REVENUE MANAGEMENT
Today, I read a headline in Hosteltur that I liked: “Tourism buries rate parity”, and at the same time it made me jump for joy.
My joy came especially because every time I have raised the issue of rate parity on this blog, I have taken flak from all sides. I have always argued that hoteliers should fight to take control of their distribution in order to achieve a strategic objective that I consider essential: Rate disparity.
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