Why Social Media’s Importance Isn’t Reflected in Hotel Marketing Budgets
Albert BarraAugust 12, 2018 · 1 min read
Ideas, knowledge and community for a better future in Hospitality.
BYAlbert BarraHospitality · Strategy · Leadership · Marketing
Do you understand the role of social media in hotel marketing? Discover why just 7.75% of marketing budgets are allocated to social media.
It is curious, but what I have read in an InternetRetailer.com article is significant.
While 78% of respondents recognise the importance of “Social Media” in gaining a competitive advantage, only 7.75% of the marketing budget is allocated to this area. This is a relevant finding when compared with the 33% of the budget spent on online advertising.
Your free access includes 6 reads per week. Subscribe to continue now.
We use necessary cookies to make the site work and, only with your permission, optional cookies for analytics, personalisation and marketing. You can change your choice at any time.