1 min read•Albert Barra
It’s Not About How Many, but Who
Albert BarraAugust 13, 2018 · 1 min read
Fred, a 14-year-old, generated more than 50 million views across just 18 YouTube videos. Discover why audience quality—not simply volume—matters in social media marketing.
LEAD HOSPITALITY·INSIGHTS
DIGITAL MARKETING
A boy, Fred, aged 14, one video, 13.6 million views on YouTube. The same video has more than 100,000 comments:
In fact, the boy has already garnered 50 million views through his 18 videos.
Jealous? Not at all; you only have to watch the videos. As Seth Godin points out:
What matters is not “How many”, but “Who”. Just because something is now easy to measure does not mean it is important.It is tempting to upload that video in the hope of attracting huge traffic figures. Social Media Marketing is presented to us as something magical that generates massive surges of traffic; if that is the case, I do not know whether it is worthwhile. Personally, I believe it is something far more serious.
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