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Attracting and Retaining Gen Z Talent in Hospitality

Albert BarraOctober 27, 2023 · 2 min read
THE IDEA

A major shift is reshaping the hospitality industry: Generation Z is entering the workforce. Understanding their expectations around flexibility, purpose and technology is essential for hotels and resorts looking to build strong teams.

Attracting and Retaining Gen Z Talent in Hospitality
There is currently a trend shaking the foundations of our industry that we cannot afford to overlook: the entry of Generation Z into our workforce.

Who Are Gen Z and Why Should We Pay Attention?

Members of Generation Z, born between the mid-1990s and the mid-2010s, are joining the workforce in growing numbers. They are not only our future guests, but also our employees. Their influence on the hospitality industry is undeniable, and understanding them is crucial to our continued success.

Generation Z’s Expectations

Gen Z are digital natives, raised in a world of technology and instant access to information. They have a strong sense of purpose and value diversity, inclusion and sustainability. This is reflected in their workplace expectations:
  • Flexibility: They value roles that offer flexible schedules and the option to work remotely.
  • Sense of Purpose: They want to feel that their work has a positive impact on the world.
  • Cutting-Edge Technology: They expect state-of-the-art technological tools and systems to perform their work efficiently.

How Can We Attract and Retain Gen Z in the Hospitality Industry?

Here are some key strategies that can help us attract and nurture a Gen Z team in our hotels and resorts without losing our essence:

1. Flexible Scheduling

The pandemic accelerated the acceptance of remote work. Let us take advantage of this trend by offering flexible schedules, allowing Gen Z to balance work and life.

2. A Meaningful Organisational Culture

Gen Z want to feel connected to a purpose. Clearly communicating our hotel’s mission and values can attract those who share our beliefs.

3. Advanced Technology

Providing our Gen Z employees with state-of-the-art technology tools can improve their efficiency and job satisfaction.

4. Continuous Professional Development

Offering ongoing learning and development opportunities appeals to this generation, which values acquiring new skills.

Balance Is Key

While it is important to adapt to Gen Z’s expectations, we must not lose sight of what makes the hospitality industry unique: personalised service, genuine hospitality and exceptional experiences. Find the balance between innovation and tradition to stand out in the market. Generation Z is transforming the hospitality industry through its expectations and values. To attract and retain this young talent, we must adapt to their demands for flexibility, purpose and technology. By doing so, we can harness their enthusiasm and creativity for the benefit of our hotels and resorts. Welcome to the Gen Z era!
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