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Email Marketing Study: Preview Panes and Image Blocking

Albert BarraAugust 12, 2018 · 1 min read
THE IDEA

Explore MarketingSherpa insights on email preview pane usage and image blocking. Use these findings to improve your email campaigns and capture subscribers’ attention from the first glance.

Email Marketing Study: Preview Panes and Image Blocking
An article reporting on a study conducted by MarketingSherpa caught my attention, and it provides some interesting insights.
  • 1 in 4 users uses the preview pane in their email client. Among advanced users, however, usage is even higher.
  • 59% use image blocking when downloading email messages.
  Looking at the breakdown of users who use the preview pane by demographic group, we can see that the trend is higher among younger groups up to the age of 34, and decreases among older groups.
MarketingSherpa.com
Although the article may be somewhat “whimsical”, these are factors worth considering when planning our campaigns. If we want users to open our offer and take an interest in it, in many cases we will need to capture their attention in the small space available in the email client’s preview pane.
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