Maximising Hotel Marketing Value (Part 2)
albert@lead-hospitality.comSeptember 15, 2026 · 1 min read
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BYalbert@lead-hospitality.comHospitality · Strategy · Leadership · Marketing
Explore how hotels can justify marketing and sales spend, improve marketing channel performance, refine guest segmentation and strengthen brand loyalty during challenging economic conditions.
In a previous post, we had already asked ourselves the questions as a preliminary step towards navigating these times, amid the challenges and the increasingly central role of the customer in every action and decision at our property.
What remains now is to identify the key elements and actions needed to answer them.
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