Getting Hotels in Shape for Summer

In the midst of pre-summer excitement, I watch as many establishments prepare for their own bikini-body operation. The time has come to start warming up for the mass arrival of tourists in our country. It is time to get ready to look attractive across distribution channels, apply some make-up and try to hide the shortcomings we have been attempting to conceal since last autumn.

The sun arrives, and with it come tourists ready to demand a great deal for very little money. Hotels arrive ready to do whatever it takes to ensure that these tourists choose their properties as their holiday destination.

Those who began their bikini-body operation some time ago prepared their low-fat diet and adopted habits that would spare them a last-minute effort to lose those extra kilos. They mapped out their pricing policy and distribution system strategically. They addressed positioning and online reputation methodically, aware of the importance of managing their presence.

Others, unfortunately, have been lamenting since autumn the decline in demand, the consequences this stagnation has brought us, and the poor state of the sector. They let opportunities pass at the time, and now they will have to resort to liposuction to try to look good for the guests who are coming. They will depend exclusively on tour operators and the guests that third parties can offer them in exchange for high intermediary costs, while buying the positioning that they did not make the effort to achieve organically.

Summer will pass, and some—fortunately fewer and fewer—will continue to complain, while others—more and more—will join the club of those who get in shape through a wholesome, healthy diet.

Have a great season, everyone.