Google Travel Conversion Rates Revealed

Through Travolution, we learned about some conversion rates revealed by Enrique Nalda, Google Travel Manager in France, during the PhocusWright Conference at ITB Berlin. I thought this figure was confidential, but we must trust it. The conversion rates for traffic coming from Google are:

• Online Travel Agencies 1–5%
• Airlines 5–10%
• Car Rentals 10–15% Immediate conversion, where a click leads directly to a sale without any delay, ranges from 0.5% to 2.5% for agencies