The Hidden Costs of Joining a Major Hotel Brand
Albert BarraNovember 13, 2025 · 1 min read
Ideas, knowledge and community for a better future in Hospitality.
BYAlbert BarraHospitality · Strategy · Leadership · Marketing
Are hotel brands’ claims about loyalty programmes and negotiated rates really true? Let’s examine what sits behind the promise.
First of all, I want to stress the term Major Hotel Brand; we all understand which ones I mean.
For years, hotel groups and brands have been bombarding us with the advantages of working with them; even many hotel managers and operators defend this option:
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