Every Hotel Distribution Decision Has a Consequence

At present, there is no room for forecasts. It is disheartening to see how the results achieved by hotels day after day follow no logic or pattern when compared with previous years. Forecasts go out of the window, and we are unable to find any logic in guest behaviour. OTB comparisons with previous years are enough to make anyone depressed and anxious. Average rates are not what we expected them to be, nor are average lengths of stay, nor is the booking lead time before the stay. Even so, some people puff out their chests, justify everything and lecture everyone else.