Hotel E-commerce KPIs: Key SEM Metrics (Part 2)
Albert BarraFebruary 22, 2024 · 1 min read
Ideas, knowledge and community for a better future in Hospitality.
BYAlbert BarraHospitality · Strategy · Leadership · Marketing
Discover the most important KPIs for analysing hotel search engine marketing (SEM) campaigns and optimising your search advertising budget. Learn how to assess Google Ads and TripAdvisor PPC campaigns to support direct bookings.
Following on from our latest post on KPIs, we will explain which indicators and metrics are most important when analysing Search Engine Marketing (SEM) campaigns, such as Google’s Pay Per Click (PPC) programme, Adwords, or PPC campaigns on Tripadvisor. In order to evaluate search advertising campaigns such as Adwords, there are 5 KPIs that can provide us with highly valuable insights:
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