Hotel Repositioning Lessons from a Chinese Restaurant
Discover how a family-run Chinese restaurant used marketing, renovation and resource management to adapt during an economic slowdown—offering practical lessons in business resilience for hospitality leaders.
There is a Chinese restaurant near my home. Nothing new—we all have a Chinese restaurant near where we live. It is convenient; sometimes, when I do not feel like cooking, I go there to pick up some takeaway. It is not that I am passionate about Chinese food, but I have a particular weakness for Peking Duck.
The Chinese restaurant is run by a family—Chinese, of course: husband and wife, in-laws and children. They do not offer delivery, as they have plenty of customers in the restaurant and do not have enough staff to leave the premises to make deliveries. They do accept telephone orders for collection and takeaway.
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