The Hotel Revenue Manager: A Realistic View of the Role
A balanced look at the hotel revenue manager’s role: why revenue management is a team effort, why not every hotel needs a dedicated revenue manager, and why continuous learning remains essential.
I will probably get criticised from all sides for writing this article, although the truth is, I do not care. I understand that some people may feel offended, but I am also convinced that many professionals will share my opinion. What I do not understand is why so many professionals boast so much on LinkedIn about things that are the result of a team’s work.
It is true that, in recent years, the role of the hotel revenue manager has gained significant relevance in the industry. Their work in revenue optimisation and pricing strategy management has been fundamental for many hotels. However, it is important to maintain a realistic and objective perspective on their role and avoid overvaluing or excessively idealising this position.
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