4 min read•Albert Barra
5 Ways to Tell Whether Your Hotel Staff Are Aligned with Business Goals

Albert BarraJune 2, 2023 · 4 min read
Learn how to assess whether your hotel staff are aligned with business goals. Explore five key indicators—engagement, knowledge, teamwork, guest focus and results—to strengthen workplace culture and team performance.

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In the hotel industry, staff play a vital role in a hotel's success and reputation. It is essential that all team members are aligned with business objectives and work together to deliver an exceptional guest experience. In this article, I will outline five ways to identify whether hotel staff are truly aligned with business objectives. Identifying these signs will allow us to take action to strengthen the culture and maximise team performance.
1. Commitment and Passion
Commitment and passion are clear indicators of whether staff are aligned with business objectives. Engaged employees show enthusiasm for their work, demonstrate a genuine interest in guest satisfaction, and are willing to go the extra mile to achieve the desired results. Observe whether staff show initiative, take part in hotel-related extracurricular activities, and consistently seek opportunities to improve.Signs of commitment and passion:
- Active participation in meetings and training sessions.
- Suggestions and innovative ideas to enhance the guest experience.
- Volunteering to take on additional responsibilities.
- Receiving positive guest feedback about their attitude and service.
2. Knowledge and Understanding
Staff aligned with business objectives demonstrate a strong knowledge and understanding of the hotel's mission, vision and values. They are familiar with the products and services offered, as well as internal policies and procedures. Observe whether staff can clearly articulate the hotel's value proposition and how they contribute to it in their specific role.Signs of knowledge and understanding:
- Ability to answer guest questions accurately and comprehensively.
- Consistent application of policies and service standards.
- Participation in training and professional development programmes.
- Awareness of the hotel's strengths and weaknesses compared with the competition.
3. Collaboration and Teamwork
Staff aligned with business objectives value collaboration and teamwork. They recognise that the hotel's success depends on every team member's ability to work together efficiently and effectively. Observe whether staff communicate and cooperate constructively with colleagues, share knowledge and experiences, and are willing to provide support when needed.Signs of collaboration and teamwork:
- Active participation in team meetings and group activities.
- Open and respectful communication with colleagues.
- Offering help and support to other team members.
- Contributing to joint problem-solving.
4. Guest Focus
Staff aligned with business objectives have a clear guest focus. They are able to understand and anticipate guests' needs and expectations, and deliver exceptional service. Observe whether staff demonstrate empathy, active listening, proactively respond to guest requests, and consistently seek opportunities to enhance the guest experience.Signs of guest focus:
- Positive guest feedback and praise for the service received.
- Ability to handle difficult situations and resolve issues effectively.
- Initiatives to personalise service and exceed guest expectations.
- Participation in guest loyalty and retention programmes.
5. Results and Achievements
Staff aligned with business objectives demonstrate consistent results and achievements in their performance. They are able to meet and exceed established targets, and their contribution translates into the hotel's overall success. Observe whether staff have a track record of achievement, whether in sales, guest satisfaction, operational efficiency or other key performance indicators.Signs of results and achievements:
- Recognition and awards for exceptional performance.
- Achievement of individual and team goals and objectives.
- Contribution to significant improvements in the hotel's operational efficiency or profitability.
- Positive feedback from supervisors and colleagues about their performance.
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