Lead Hospitality
ArticlesSubscriptionsSearch
⌕ESEN
Social Media MarketingHospitality Innovation

Social Media and Tourism: How to Join the Conversation

Albert BarraAugust 13, 2018 · 1 min read
THE IDEA

Discover how social communities can strengthen your hospitality business with practical advice for creating creative, shareable and lasting content—without being intrusive or anonymous. Foster a sense of belonging while respecting privacy.

Social Media and Tourism: How to Join the Conversation
I particularly liked the social approach to Communities, without overlooking the technological aspect, as well as the advice:
  • Create creative, viral and lasting content.
  • Guide the customer.
  • Identify names, business units and brands, avoiding anonymity or pseudonyms.
  • Foster a sense of belonging.
  • Avoid being intrusive and avoid spam.
  • Respect confidentiality and privacy policies.
KEEP EXPLORING

This article ends here. The archive does not.

Lead Hospitality brings together 1200 English articles published since 2018: years of experiences, decisions and lessons you can keep exploring.

CONTINUE FROM HERE

What would you like to explore next?

Choose a direction and keep reading around what you want to solve, learn or challenge.

Discover something interesting ↓Surprise me ↗
01MAKE MOREProfitability, revenue and decisions that reach the bottom line. 02LEAD BETTERTeams, culture, talent and the conversations that matter. 03SELL BETTERPositioning, marketing, distribution and customers. 04CREATE EXPERIENCESService, loyalty and details guests remember. 05UNDERSTAND WHAT'S NEXTInnovation, AI and new ways of thinking about Hospitality. ✦SURPRISE MEShow me something worth five minutes of my time.
RECOMMENDED NEXT READ

Hotel Marketing Metrics That Actually Matter

In 2026, hotel marketing measurement must go far beyond followers, impressions, website visits and email open rates. This article examines the KPIs that truly matter to hotel profitability:…

→
✦ LEAD AI · KEEP THINKING

Take this analysis one step further

LATEST PUBLICATIONS
View all →