Making a Dream a Reality
Strategic planning is the locomotive that guides every other management function. While it has evolved with technology, many hospitality businesses still underestimate its role in business success. Strategic management is a complex process that requires leadership, stakeholder participation, proactivity and a readiness for change.
Whenever I think about management functions, the image of a train comes to mind, with planning as the locomotive that guides and carries the rest of the functions. This historic image, although it has retained the same order, has evolved with time and technology, and today it practically flies, while boasting impressive design and automation.
This “intelligent” locomotive has borne the surname "strategy" for several decades and has become highly complex in its journey, yet the public—that is, companies—have understood very little about it or have adapted it to suit their own convenience.
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