The Intelligent Hotel

Data, Artificial Intelligence and a New Way to Run Hotels

Albert Barra

A practical and strategic guide to how artificial intelligence, data and technology are transforming the way hotels are managed. Based on more than 25 years of international experience leading hotels and resorts.

309 pagesPDF digital editionEnglishPersonal licence

Amazon · Available soon

Digital edition (PDF)Individual licence

18,00 €

WHY THIS BOOK

Technology is changing hotels. Management has to change with it.

The Intelligent Hotel looks beyond technological hype. It examines how artificial intelligence, data and automation can help hotels become more profitable, relevant and efficient while preserving what hospitality is ultimately about: people.

WHAT YOU WILL TAKE AWAY

Practical ideas you can use.

✓ How AI and data change hotel decision-making
✓ Where automation creates value — and where it does not
✓ How to increase direct bookings and conversion
✓ How to connect revenue, operations, reputation and guest knowledge
✓ How to implement technology without losing the human dimension of hospitality

WHO IT IS FOR

Written for people who make hotels work.

✓ General Managers and hotel executives
✓ Owners and operators
✓ Revenue, commercial and marketing professionals
✓ Hospitality technology and transformation leaders
✓ Hospitality students, educators and consultants

ABOUT THE AUTHOR

Albert Barra

A hotelier by profession, Albert Barra has spent more than 25 years leading hotels and resorts across Europe, the United States and the Caribbean. His career combines hotel operations, strategy, marketing, distribution, leadership and executive education.

DIGITAL EDITION