Lead Hospitality
ArticlesSubscriptionsSearch
⌕ESEN
Hotel ManagementLeadership and Team EmpowermentHotel Marketing

Yes We Can: Lessons Learned for Hospitality Marketing

Albert BarraAugust 13, 2018 · 2 min read
THE IDEA

Discover the lessons hospitality professionals can learn from Obama’s election campaign and its use of the internet. Use every available digital tool to achieve your goals, listen to guests to deliver exceptional service, challenge established models and turn customers into brand ambassadors. Respect for competitors and adversaries is essential too.

Yes We Can: Lessons Learned for Hospitality Marketing
Seneca once said something like:
“Things are not difficult. They are difficult because we do not dare”
Today, we have another great phrase:
“Yes we can”
  These are some of the lessons we have been able to learn thanks to Obama’s election and his use of the Internet throughout the campaign. From today onwards, I thank Obama because it is now much easier for me to explain to a potential client what Marketing and Management are all about. We now have a success story. Yes We Can:
  • Use the full range of possibilities, in the form of tools and services offered by the Internet, to achieve our goals.
  • Use conversation to understand our clients’ needs, so that we can offer them an even better service.
  • Offer our clients proposals tailored to their needs and preferences.
  • Use feedback, including negative comments, to deliver a superior experience to our clients.
  • Make users themselves our main marketing asset, without depending on the major lobbies that dominate online distribution.
  • Break away from established moulds, and treat users equally regardless of segment, frequency, sales volume and more, since all users, irrespective of race, religion or origin, can become ambassadors for our brand.
  • Respect our competitors and adversaries, as they add value to our profession, and we can learn a great deal from what they do, as well as from what they do not do.
Thank you, Obama. Where There’s a Will, There’s a Way, and Power Is Duty
KEEP EXPLORING

This article ends here. The archive does not.

Lead Hospitality brings together 1200 English articles published since 2018: years of experiences, decisions and lessons you can keep exploring.

CONTINUE FROM HERE

What would you like to explore next?

Choose a direction and keep reading around what you want to solve, learn or challenge.

Discover something interesting ↓Surprise me ↗
01MAKE MOREProfitability, revenue and decisions that reach the bottom line. 02LEAD BETTERTeams, culture, talent and the conversations that matter. 03SELL BETTERPositioning, marketing, distribution and customers. 04CREATE EXPERIENCESService, loyalty and details guests remember. 05UNDERSTAND WHAT'S NEXTInnovation, AI and new ways of thinking about Hospitality. ✦SURPRISE MEShow me something worth five minutes of my time.
RECOMMENDED NEXT READ

Hotel Distribution in 2026: Less Focus on Disintermediation, More on Building Relevance

Hotel distribution in 2026 can no longer be viewed as a simple battle between direct bookings and intermediaries. The real challenge is to build a profitable, coherent and…

→
✦ LEAD AI · KEEP THINKING

Take this analysis one step further

LATEST PUBLICATIONS
View all →