Hotel Value Proposition (5): Defining and Identifying Your Target Audience
Albert BarraOctober 13, 2025 · 1 min read
Ideas, knowledge and community for a better future in Hospitality.
BYAlbert BarraHospitality · Strategy · Leadership · Marketing
Learn why defining and identifying your hotel’s target audience is essential to building a compelling value proposition. Explore how to analyse guest data, personalise services and offers, focus marketing efforts, clarify brand positioning and support operational decisions.
In this series of articles written so far (1) (2) (3) and (4) on a hotel’s value proposition, we have discussed the importance of having a clear and appealing proposition for our guests, as well as the different stages and strategies for designing it, along with some real-life examples.
In this article, we will focus on defining and identifying the target audience, a key task in the process of creating an effective value proposition.
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