Looking ahead to the 2023 season, it is clear that camping will remain a popular activity for
people of all ages. In recent years, we have seen a resurgence of interest in outdoor activities, and this trend is expected to continue next year.
One of the biggest trends in the camping sector is the continued growth of campsites committed to sustainability and environmental responsibility. More and more guests are looking for ways to reduce their impact on the environment, and camping is one way to do so. Eco-friendly camping practices include using biodegradable products, limiting the use of single-use plastics, and leaving campsites as clean as, or cleaner than, they found them.
Another trend we can expect in the camping sector in 2023 is the rise of technology. Campers will be able to use a variety of apps and devices to help them plan their trips, navigate the outdoors and even find the perfect campsite. Some of these technologies include GPS devices, weather apps and even portable solar panels to help power electronic devices. All of this means that accommodation providers must evolve to improve guest connectivity and offer an experience in line with their
expectations.
In addition to these trends, we can also expect to see more
people embracing the idea of “glamping”, or glamorous camping. This trend combines the comfort of a luxury hotel with the excitement of the outdoors, often through the use of high-end camping equipment and amenities.
the rise of Glamping
One of the main drivers of growth in the camping sector has been the increasing popularity of glamping among consumers seeking a unique and luxurious outdoor experience.
Glamping is becoming an important segment of the travel market. With this growth comes a move away from its glamorous camping origins towards something more sophisticated and professional, while still keeping a connection with nature at its heart.
Recent global events are shaping consumer habits and driving further change, but glamping, even if the word itself soon becomes obsolete, still has enormous growth potential. This, in turn, brings high-budget competition, higher guest expectations and the welcome challenge of greater scrutiny of social and environmental responsibility. It is clear that these will be significant, and possibly dramatic, years as glamping takes its place in the sun.
Glamping offers a more comfortable and luxurious alternative to traditional camping. As a result, it appeals to a broader range of consumers, including families, couples and older generations.
Demand for glamping has also been fuelled by the growing staycation trend, as more
people choose domestic holidays due to the uncertainties caused by armed conflicts, the global economic situation and the COVID-19 pandemic. This has resulted in an increase in the number of glamping sites across the country, with more owners and investors looking to enter the market.
Overall, it is clear that camping will remain a highly popular activity in 2023, with people of all ages looking for ways to connect with nature and enjoy the outdoors. Whether you are an experienced camper or a beginner, there will be plenty of opportunities to explore the world around us and have fun in the process.
The power of Instagram
Social media is now more than a platform for sharing holiday memories. It is a discovery forum and the place where many people look for inspiration and ideas on where to go and what to do. It has had a major influence on glamping, cabin culture and outdoor holidays, driven mainly by Instagram, but with increasing competition from TikTok as video becomes the main medium for sharing on social media. Instagram is now a tool that operators can use to generate significant revenue directly.
