Creating a Hotel Digital Marketing Plan in a Hyper-Competitive Market
Albert BarraApril 8, 2026 · 1 min read
Ideas, knowledge and community for a better future in Hospitality.
BYAlbert BarraHospitality · Strategy · Leadership · Marketing
A successful hotel digital marketing plan should put guests and prospects at the centre of every touchpoint, from website and mobile to social media, PPC and SEO. As traveller behaviour and the digital landscape evolve, hotels need to adapt their strategies, budgets and use of data to drive direct bookings, revenue and guest engagement.
A successful digital marketing plan for your hotel must revolve around your guests, prospective guests, past guests, event or meeting planners, social media followers, customers, Millennials, Baby Boomers, and members of Generation X.
With all these people we want to reach, how should we go about it?
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