The Engagement Myth: Leading Young Teams in Hospitality
Albert BarraApril 11, 2026 · 1 min read
Ideas, knowledge and community for a better future in Hospitality.
BYAlbert BarraHospitality · Strategy · Leadership · Marketing
After years of leading hospitality teams, I have learned that the perceived lack of commitment among younger generations is not an attitude problem—it is often an organisational design problem. This article shares real lessons, mistakes and key decisions for building teams that genuinely engage.
There are conversations that, when repeated too often, eventually become unquestionable truths.
In Hospitality, one of them is this:
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