Hotel Value Proposition (10): Marketing Your Hotel Around Value, Pricing and Commercial Goals
Albert BarraMarch 15, 2025 · 1 min read
Ideas, knowledge and community for a better future in Hospitality.
BYAlbert BarraHospitality · Strategy · Leadership · Marketing
Marketing a hotel requires a clear commercial strategy built around its value proposition, pricing and target markets. This article explores how to position and market a hotel, develop an effective commercial plan, use OTAs and intermediaries strategically, and strengthen direct bookings.
Marketing a hotel is a complex process that requires a well-defined strategy focused on the value proposition, pricing and target markets.
In this article, as part of the Series on a Hotel’s Value Proposition, we will explore how a hotel can identify where and how to market itself once it has defined its value proposition, pricing strategy, guest experience and target markets.
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