1 min read•Albert Barra
When All You Have Is a Hammer… Heads Roll

Albert BarraMarch 14, 2025 · 1 min read
Hospitality is an industry heavily driven by financial performance. Yet in many hotels, results become the sole measure of senior management. This article explores how different leaders respond to difficult trading periods—and how the absence of a clear business purpose can lead to poor decisions. Ultimately, hotel success should be measured not only by profitability, but also by the hotel’s wider impact on its community, team and environment.

This week, I spent some time with a friend who happens to be the general manager of one of the major hotels on the Costa del Sol. As we chatted about life’s mysteries over a glass of wine, I made an offhand comment...
At first, my friend held my gaze, because my comment had nothing to do with the twists and turns of life we had been discussing. But, battle-hardened as he is, he immediately grasped the meaning of what I was saying and replied..."Heads will soon start to roll..."
"Yes, it has been a difficult few months for many hotels, and people will soon start looking for someone to blame."
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