Mediocre Management vs. Courageous Leadership in Hospitality
Albert BarraAugust 13, 2018 · 2 min read
I do not believe that sacrificing talent to reduce costs is a viable long-term solution. On the contrary, it makes companies much weaker strategically and competitively in the medium and long term.
I would venture to describe this approach—so typical of managers who base business survival in times of stagnation on staff reductions—as the approach of mediocre and cowardly people, lacking the ability to lead and therefore unworthy of the positions they hold. People who, due to their lack of training, indulge their insecurities by playing with their human teams as though they were Lego figures.
A brave strategy that adds value to the organisation is one that invests in Human Capital, fosters talent and drives competitiveness. In a few months, we will clearly see who made the right decision.
When I embarked on creating this company, the people who had the opportunity to review the Business Plan at the time were surprised to see that a Marketing Services company included a Coaching and Human Resources division.
I believe the answer is right before our eyes: what is the point of positioning our property if we do not have the talent to meet our guests’ expectations? If we genuinely intend to satisfy our guests with excellent financial results or simply magnificent facilities, then we have a problem.
Paradoxically, these companies show an interest in understanding and monitoring their guests’ opinions; they invest in technology and invest heavily in advertising.This article ends here. The archive does not.
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