Traditional Hotel Management in Today’s Market

The misgivings of some executives at many hotels regarding the way society is evolving in terms of behavioural habits are symptomatic of a corporate culture that is under threat and challenged by nothing less than the market itself. A conservative, defensive resistance that takes refuge in power, fuelled by the organisation’s hierarchical, top-down control, and that stifles freedom and the development of human capital within the company. Some executives overlook the fact that a new decentralised, open and shared form of power, based on merit and creation, is gaining ground strongly within organisations, and they fear losing power if they lose control. The company cannot be a world hostile to the digital tools and new practices that employees and consumers are already experiencing intensely beyond corporate walls and outside the commercial relationships offered by the company, its products and services.