Building Competitive Advantage at Every Stage of the Hotel Booking Journey
Albert BarraSeptember 13, 2024 · 1 min read
Ideas, knowledge and community for a better future in Hospitality.
BYAlbert BarraHospitality · Strategy · Leadership · Marketing
Social media has transformed hotel marketing and distribution by giving hotels new opportunities to influence guests throughout the booking journey. From travel inspiration and trip planning to price comparison, booking, the stay and post-stay sharing, social media optimisation can help hotels engage potential guests, shape purchase decisions and build a competitive advantage.
When we talk about the influence of social media on Hotel Marketing and Distribution, there is a widespread tendency to think of it as a new way of doing marketing, or simply as an isolated aspect of the traditional formula for selling rooms, reserved for a select few.
In my view, this environment allows us to take action—or rather, exert influence—at certain points in the booking process that, until now, were completely inaccessible to a hotel unless it made a major advertising investment; something, incidentally, only within reach of hotels with substantial budgets for this purpose.
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