The Power of Conversational Marketing in Today’s Hospitality Landscape
Albert BarraJanuary 8, 2024 · 1 min read
Ideas, knowledge and community for a better future in Hospitality.
BYAlbert BarraHospitality · Strategy · Leadership · Marketing
In medieval marketplaces, trade depended on trust and personal relationships. Today, conversational marketing and CRM are essential for understanding guest needs and succeeding in a competitive hospitality market. Discover how to adapt to this customer-centric approach.
In medieval times, around the 11th century, trade revolved around cities whose markets were frequented by buyers and sellers.
Merchants with something to offer would go to the market, where their potential customers could be found, and present their goods. It was vital to be where the buyers were and to build relationships. Sales were made directly, winning customers one by one, earning their trust, showcasing the product and making each potential buyer aware of its quality and benefits.
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