Hotel Culture and Strategy: The Mistake of Trying to Change What We Do Not Understand
Albert BarraApril 11, 2026 · 1 min read
Ideas, knowledge and community for a better future in Hospitality.
BYAlbert BarraHospitality · Strategy · Leadership · Marketing
Hotel culture is not defined by stated values, but by everyday routines. This article challenges the traditional approach and offers a practical way to align culture and strategy by addressing the level most hotels overlook: day-to-day organisational design.
There comes a point in the life of every hotel when the word culture appears.
People talk about values. Presentations are designed. Internal programmes are launched.
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