Hotel Value Proposition (4): Mission, Vision and Values—Framework and Strategies
Albert BarraMarch 7, 2025 · 1 min read
Ideas, knowledge and community for a better future in Hospitality.
BYAlbert BarraHospitality · Strategy · Leadership · Marketing
This article explores why a Mission, Vision and Values (MVV) statement matters for hotels, how to develop and implement one, and the benefits it can bring. It also includes examples of hotel MVV statements.
Let me say from the outset that this is a lengthy article, but one that offers in-depth analysis and is highly useful for those who genuinely want to do things properly.
With this article, I aim to complement the series of articles (1) (2) and (3) published so far on the Relevance and Need to Develop Hotel Value Propositions, by explaining how, within this process, the MVV Statement, also known as the "Mission, Vision and Values" Statement, is a key tool for the success of any business, including hotels.
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