Bridging the Gap Between Hotel Sales and Marketing to Drive Meetings, Events and MICE Revenue
Albert BarraFebruary 23, 2025 · 1 min read
Ideas, knowledge and community for a better future in Hospitality.
BYAlbert BarraHospitality · Strategy · Leadership · Marketing
When hotel marketing teams focus primarily on leisure bookings, sales teams may be left without the support needed to generate group, corporate and MICE business. Explore the reasons behind this disconnect and the practical steps hotel marketers can take to drive qualified leads for meetings, events and conventions.
Hotel marketing teams typically focus on attracting audiences and bookings, rather than helping the sales team generate business and events for the hotel.
Achieving group and event revenue targets can have a direct impact on any hotel’s annual performance. However, most hotel sales departments lack support from marketing departments to generate clients in the MICE segment, and groups in general.
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