Lead Hospitality
ArticlesSubscriptionsSearch
⌕ESEN
Premium PublicationsHospitality InnovationHotel CRM

Innovative Ancillary Services: A Key to Guest Loyalty and Retention

Albert BarraNovember 13, 2024 · 1 min read
THE IDEA

This article is part of the 10 Customer Loyalty Strategies for Building Long-Term Relationships series, where we explore practical tactics for creating genuine guest loyalty. In hospitality, ancillary services are far more than extras: they connect a stay with an unforgettable experience. When guests see a hotel as not only a place to sleep, but also a source of inspiration, entertainment and connection, loyalty follows. After all, guests return to places where they were happy.

Innovative Ancillary Services: A Key to Guest Loyalty and Retention

Today, we will address point 9: Innovation in Ancillary Services. This key area not only makes it possible to stand out in a crowded market, but also to increase guest satisfaction and encourage their desire to return.

Offering a comfortable room is no longer enough. Today’s guests seek experiences that provide added value and memorable moments. A Skift study supports this idea, indicating that 43% of customers consider the option to book additional activities a determining factor when choosing a hotel. With this in mind, how can we design innovative ancillary services that build guest loyalty?

MEMBERS CONTENT

Continue with a subscription that includes this content

Included for: the compatible subscription levels.

✓Continue the full analysis from this point
✓Already a member? Sign in and we will verify your access automatically
See subscriptions

Access depends on the subscription level assigned to this content.

LATEST PUBLICATIONS
View all →