Is It Really Worth Announcing?
Albert BarraAugust 12, 2018 · 1 min read
Ideas, knowledge and community for a better future in Hospitality.
BYAlbert BarraHospitality · Strategy · Leadership · Marketing
A reflection on the evolution of the internet, the rise of consulting and software firms during the eBusiness and eCommerce era, and whether today’s announcements about hotels and travel companies “going Web 2.0” risk repeating past mistakes.
I remember that years ago, press headlines of the following kind were repeated:
Hotel Chain X launches its website.
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