Profitable Sustainability: Turning ESG Practices into a Hotel Competitive Advantage

When we begin implementing sustainability policies in a hotel, we are often driven by personal values, ethics or common sense. But if there is one thing I have learned over time, it is that sustainability, far from being an additional cost, can become one of a hotel’s greatest competitive advantages. Provided it is well managed, of course.

Profitable sustainability is not an oxymoron. It is an increasingly tangible reality for those hotels that understand that respect for the environment, people and good governance is not a trend, but a smart, long-term business strategy.