Ideas, knowledge and community for a better future in Hospitality.
BYAlbert BarraHospitality · Strategy · Leadership · Marketing
Hospitality has evolved from Big Data to Guest Intelligence. Today, the key to increasing conversions, guest loyalty and profitability is not collecting more information, but using it to better understand every guest and deliver personalized, relevant and memorable experiences. The hotels that convert best are not those with the most data, but those that turn data into real guest value.
Today’s traveller is more demanding, better informed and far less tolerant of generic experiences. They are accustomed to platforms that recommend content, products or restaurants with remarkable accuracy. Naturally, they expect the same level of personalisation when booking a hotel.
And this raises a fundamental question: how can a hotel increase its conversions and profitability without entering into price wars? The answer remains the same as it was years ago, but today it is more powerful than ever: intelligent personalisation based on in-depth guest knowledge.
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