What If It Works? The Question That Unlocks Hotel Innovation
A reflection on how asking “Is it worth trying?” can transform the way hospitality leaders manage teams and design guest experiences. Inspired by a powerful idea from Seth Godin, this article explores how hotels can build a culture of experimentation, learning and innovation without fearing failure.
In the world of hospitality, most of our decisions seem to be governed by an obsessive need for certainty. We like to operate on solid ground, avoid mistakes at all costs, and follow paths that others have already navigated successfully. And that is understandable: we are responsible for valuable assets, for teams who place their trust in our decisions, and for guests who expect excellence without excuses.
But this obsession with safety also comes at a cost. It makes us overly conservative. It leads us to doubt ideas that could redefine how we do things. It convinces us that it is better not to try than to risk failing. And in an industry as dynamic as ours, that can be more dangerous than making mistakes.
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