At the intersection of hospitality and innovation, we find that the future of revenue management lies not in the past, but in the present. Technology, particularly artificial intelligence, has redefined our approach to maximising profitability in hospitality.
The Evolution of Revenue Management: Beyond Past Trends
In my experience, revenue management has always been an art based on predicting the future from past patterns. However, the pandemic taught us that relying exclusively on the past is not always effective. It is time to explore a different approach: forecasting future demand based on current trends. Artificial intelligence (AI) gives us this capability.
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