How to Develop and Execute a Successful Hotel Strategy
Albert BarraFebruary 4, 2025 · 1 min read
Ideas, knowledge and community for a better future in Hospitality.
BYAlbert BarraHospitality · Strategy · Leadership · Marketing
A clear hotel strategy is only effective when it is translated into action. Learn how to define your hotel’s market focus, build a differentiated value proposition, track execution and use the Balanced Scorecard to align people, resources and performance.
In a previous article, I sought to highlight the feeling that arises when trying to steer an hotel without a clear direction, in other words, without a clear strategy, or one lost in ambiguity.
To have the desired impact, a strategy must have substance while also being sufficiently intuitive, creative, visual and emotionally compelling.
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