1 min read•Albert Barra
The Five Senses of Hotel Management and Strategy

Albert BarraFebruary 22, 2025 · 1 min read
Think of a hotel as a living organism: its critical operational areas can be compared to the five human senses. Without them working effectively, a hotel can become blind, deaf, mute or unresponsive—losing its ability to compete in a fast-changing market.

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I have read an article by Suhaib F. Khilji that struck me for its simplicity. We all know that human beings have five senses: sight, taste, smell, touch and hearing. Some people say we have more, but that is not the point at hand. The truth is that lacking one of them makes life more difficult for a person or, at the very least, requires a period of adaptation and learning before they can overcome that limitation.

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