Fundamental Hotel Marketing Mistakes
Hotel marketing has evolved, but the fundamentals of attracting and retaining the right guests remain unchanged. Discover why hotel strategies must go beyond pricing, distribution and existing guest data to understand booking motivations, target audiences and perceived value.
Much is said about how hotel sales and marketing have changed over recent years. About how technology has transformed the hotel distribution landscape, and how Revenue Management has revolutionised virtually everything about the way hotels are managed.
The fact that everything has changed and become more sophisticated is often used as an excuse to justify what are sometimes rather underwhelming results.
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